12/31/2023 0 Comments Top 5 worst charities to donate to![]() For comparison, only 56% cited income tax deductions as a major motivator. According to CCS Fundraising, a whopping 97% of donors cited the real or perceived impact of their gift as a major motivating factor behind their decision to give. Need some help composing those end-of-year appeals? Then download our Year-End Fundraising Letter Templates and use them to help craft your message. This means that in 2023 your nonprofit cannot afford to be loosey goosey with your end of year giving strategy. Giving being down in 2022 can be attributable to lots of different causes, like economic uncertainty or even donor burnout after the pandemic.īut, whatever the reason, it is something to keep in mind. Giving was way up in 2021: As the world continued to navigate the “return to normalcy” that year, donors-who are reliably generous during times of crisis-stepped up in a big way. There are some silver linings to this statistic. Pair that to similar drops in GivingTuesday revenue (13% overall and 18% in email revenue, according to M+R), and that 4% drop in overall online revenue makes a lot of sense. Revenue on that day was down 13% from 2021, with email revenue down a whopping 22%. But here’s the really crazy thing: Much of that decline can be explained by the massive drop in revenue experienced by nonprofit’s on December 31 of the year. Need help getting started with a thank-you letter? Check out the article below, which covers the ins and outs of composing a great donor thank-you and provides some handy templates to help you get started!Īccording to M+R Benchmarks’ 2023 report, online revenue in 2022 was down 4% in the U.S. Here’s another tip: Make sure that these reminder emails don’t include the word “reminder” in the subject line! According to Neon One’s 2023 Nonprofit Email Report, That’s one of the words in a subject line that absolutely kills open rates.įor donors who have already given, a great thank-you letter is a nice way to follow up that also serves as the first step toward effective donor retention. Just remember to segment your email lists so that donors who have already given don’t receive those reminders as well. Don’t be afraid to send out appeals and reminders in those last few days of December, up to and including New Year’s Eve! Talk about last minute! December 30 and 31 are such important days that, for many nonprofits, they bring in more revenue than even GivingTuesday!įor more information on December daily giving totals and monthly donation amount breakdowns by NTEE categories, you can check out Neon One’s Donor Data Impact Hub.Īs those last-minute donations are coming in, you should be getting ready to follow up with your donors.
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