12/28/2023 0 Comments I need a name for my business![]() Also, check if the name can be pronounced easily in the languages spoken in countries you want to do business with. Or in any other languages spoken in countries you want to do business with. Be aware of the possible meaning of your trade name in Dutch. This may mean choosing a name in a different language. Your trade name has to fit your business. Does your name have a meaning in different languages? If you want to avoid that, it is better to make up a fictional trade name. Do you use your given name in your trade name? Be aware that the data in the register may lead to you personally. The Dutch Business Register is a public resource. Now that you have a clear idea of what is and isn't allowed, it is time to come up with a suitable name for you and your business. the area in which the business is active.ĭuring step 3 below, check whether your business name (or a name that resembles it) is already in use as a trade name. the degree to which the activities resemble each other.the resemblance in name: the more the names resemble each other, the greater the chances of confusion.Whether confusion could arise depends on such things as: You may not use a business name which could confuse others (such as customers or suppliers) because the name resembles an existing trade name. Prevent confusion with existing trade names.This would allow you to profit from the brand recognition of an existing brand. ![]() They could think that the products with that brand are from the business that uses the brand name in its name. Even if you have attached your place of business to the name (for example: McRonald's Zevenhuizen).ĭo not select a business name that uses the brand name of another business (nor ones that resemble them), as this could cause confusion for customers or suppliers. If your trade name is too similar to that of a competitor, they can sue you. Your trade name must not confuse customers or suppliers. You are not allowed to choose a business name that is too similar to that of a competitor's. The exception this, however, is if your name should happen to be Heineken, for instance. ![]() You may only use your own name in your business name. You may not use someone else's given name, not even if they have given permission to do so. You may only use the words for some professions in your business name if you are registered in the official register of that profession. You may only use these if you have registered with the BIG register. Think of medical titles, like GP or nurse. You may only use other special symbols, such as (), ?, !, *, #, or / as substitutes for a letter, or as a pun. ![]() The following symbols are permitted: &, +, and. You may use numbers in your business name. For example, if you are an independent worker without employees, you may not carry the name Jansen & Partners, as this would create the impression that there are multiple owners. You may not present your business as larger or different than it is. These are laid down in the Trade Name Act ('Handelsnaamwet'). There are certain rules you must adhere to. If you select a business name and use this to indicate your business, it is officially referred to as a 'trade name'.
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